Beyoncé is helping her fan base get thismuch closer to obtaining her bootylicious bod.
The superstsar singer took to Instagram Thursday morning to announce her latest venture with co-founder Sir Philip Green: an activewear line named Ivy Park.
Her cryptic post — a photo of herself wearing a black-and-white bodysuit while sexily lounging on a pair of suspended workout rings — was simply tagged @weareivypark.
Meanwhile, Topshop (of which Green is the chairman) posted a more direct announcement on its Instagram account, with a photo of Queen Bey wearing the same bodysuit emblazoned with the brand's logo. The caption directly announced the collaboration, as well the date available to purchase (for those of you hanging by an athleisure thread, that's April 14).
The first half of the brand's namesake comes from Beyoncé's daughter, Blue Ivy, while the latter half is equally loaded with personal meaning (it references the park where Beyonce used to go for runs with her father — Elle.com has the full explanation in this newly released video.). With cameos from Blue Ivy and old footage of Beyoncé and Solange as kids, the quick clip packs a sentimental punch.
All we know is that if the Beyhive has anything to do with it, this cool collaboration is sure to hit the ground running as soon as it goes live.
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