Serena Williams is giving back in style.
The tennis pro recently released the new Unstoppable collection from her namesake jewelry line, comprised of two pieces — a necklace and a bracelet — each featuring a single sterling silver circle studded with a tiny diamond and priced at $100.
In an Instagram post, Williams shared that the collection "represents serenity and unity, and is a reminder that your optimism and strength are unstoppable." She also told People that the circular design was inspired by a similar pendant she sported during her historic winning streak in 2015.
"I wore a circular necklace the last time I won all four Grand Slams in a row," Williams said. "I had won four in a row wearing that necklace. I was just really unstoppable."
And from now until August 5, Serena Williams Jewelry is donating 100 percent of proceeds from both pieces to the Opportunity Fund's Small Business Relief Fund to directly support black small business owners impacted by the coronavirus pandemic. A percentage of purchases of other core collection pieces will go to the organization as well.
"3.3 million — 10 percent — of the nation's small businesses went out of business forever between February and April," Luz Urrutia, CEO of the Opportunity Fund, said in a press release. "But black-owned businesses bore the brunt of the pain; with more than 40 percent of black-owned businesses closing down permanently due to the financial crisis precipitated by COVID-19."
Continued Urrutia, "We have to decide what we want our Main Streets to look like when this is over. And we must act decisively. We have an opportunity here to build back something better than we had before by accelerating investments in black entrepreneurs."
Shop both Unstoppable pieces below.
Serena Williams Jewelry Unstoppable Diamond Toggle Necklace ($100)
Serena Williams Jewelry Unstoppable Diamond Bracelet ($100)
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