From rallying brown girls to get in Formation to her unapologetic
Beyoncé's camp previously confirmed the album would drop sometime in April, which got us thinking, "Why not this Monday (April 4)?"
Here's the calculated reasoning behind our prediction.
1. It coincides with the release of her Elle cover
Beyoncé has largely eschewed interviews over the course of the last two years, relying instead on a painstakingly curated social media profile and HBO documentary, quiet contributions to grassroots movements campaigning against systemic racism, and sumptuous music video visuals that leave critics wringing their hands in a bid to parse through her embedded political messages. And yet, on the verge of increasing clamor about her sixth studio album, Bey agrees to a cover story. The Elle profile (on newsstands and online April 4) is either incredibly serendipitous or incredibly strategic. Based on the mogul's business savvy, we're inclined to lean toward the latter.
2. She's about to go on tour
Time is running out for Beyoncé to release new music before her Formation world tour kicks off April 27 in Miami. Of course, nothing's stopping her from touring without new material. But we're not talking about an amateur here — we're talking about Beyoncé, one of music's savviest marketers, who's ascended the pop music throne by making sure there's always something new for her fans to buzz about. Launching a tour without releasing an album first? Both we and Bey know that's a wasted opportunity.
3. It's the anniversary of Walter Scott's death
From the Formation video's pointed police brutality references to Bey's Black Panther homage at the Super Bowl, all signs point toward Beyoncé highlighting social justice issues on her new album. And April 4 marks an important and tragic anniversary for the BLM movement — it's the one-year anniversary of the death of
4. And, finally, the simple answer: The number 4 holds sentimental value for Bey
Beyoncé previously opened up about the significance of the number 4 during her press tour for her fourth studio album, the aptly titled 4. During an July 2011 interview with Good Morning America, the singer explained: "My birthday is on the fourth. My mother's birthday is on the fourth. My husband's (
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