Say it all together now: Finally!
Beyoncé and Topshop have been keeping shoppers on their toes for more than a year now since announcing a dream-come-true athliesure line last October. Said line was supposedly set to hit stores in the fall of 2015, but clearly that date has come and gone and still no Top-Bey collection. Both the pop star and the mega retailer have remained mum about the street style-perfect line since—no teasers, no Instagram sneak peeks; nada. But at long last, we've finally got some good news to share.
Mark your calendars for April 2016, 'cause that's when Queen Bey's line is now slated to hit the shelves in Topshop locations across 25 countries, The Telegraph was first to report. And if this celebrity retail endeavor proves to be anything like Olivier Rousteing's Balmain for H&M collaboration, then shoppers may need to start strategizing their store front stakeouts now.
But remember, this is no mere collaboration, Sir Philip Green assured the masses back in October 2014 (he's the chairman of the Arcadia Group which controls Topshop, FYI). No, the Parkwood Topshop Athletic Ltd. line (as it's so been dubbed) will be a "50-50 joint venture company."
"We have been looking at this category as fashion inspired fitness develops, and know that this is right in our customers' heartland," Sir Phillip added in the initial statement about the line. "Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category."
As for what to expect from the soon-to-be-released brand, neither Beyoncé nor Topshop have offered any hints. But if we had to guess, we might look back to a few of Bey's many, many mommy style getups from the British label.
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